Google reviews for business — plus full ownership
Google Reviews is great for local SEO, but you cannot control the display, embed widgets on your site, or run review campaigns. Gradefy fills that gap.
Google Reviews
Free (limited)
Gradefy
From €79/mo
Feature-by-feature comparison
How Gradefy stacks up against Google Reviews on the features that matter most.
| Feature | Gradefy | Google Reviews |
|---|---|---|
| Website widgets | 6 embeddable widget types | No official embed option |
| Review campaigns | Email, QR code, direct link | No campaign tools |
| Data ownership | You own all review data | Google owns the data |
| Review moderation | AI-powered spam filtering | Report-based moderation |
| Analytics | Full dashboard with trends | Basic star average only |
| Custom branding | Match your brand colors | Google branding only |
| Integrations | Embed code, email, QR | Places API (limited) |
| SEO schema | Automatic JSON-LD markup | Automatic in Google only |
Why businesses switch to Gradefy
- Embed reviews directly on your website with 6 widget types
- Run email and QR code review collection campaigns
- Full control over which reviews are displayed
- Analytics dashboard with sentiment tracking
- Not dependent on Google's algorithm changes
Where Google Reviews wins
- Google Reviews has higher brand trust with consumers
- Google Reviews appear directly in Google Maps and Search
Best for
Gradefy is ideal for Businesses that want to own their review data and display reviews on their own site, alongside Google Reviews.
Frequently asked questions
Should I use Gradefy instead of Google Reviews?
Most businesses use both. Google Reviews is essential for local SEO and Maps visibility. Gradefy gives you control over displaying reviews on your own website, running collection campaigns, and owning your review data.
Can I display Google Reviews on my site with Gradefy?
Gradefy collects and displays its own verified reviews. For Google Reviews specifically, you would need to use Google's own tools. Many businesses display both side by side.
Why pay for reviews when Google Reviews is free?
Google Reviews is free but limited: you cannot embed reviews on your site, run campaigns, moderate content, or access analytics. Gradefy gives you a professional review management system with full control.
Compare Gradefy to other platforms
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